About
We exist to future-proof critical supply chains against global risk.
TracePass reduces the critical material industry's supply chain risk and introduces operational cost savings by tracing materials across stakeholders from mine to finished product.
Leadership team
Balazs Sarkany
Chief Executive Officer, Co-Founder
Balazs Sarkany is a cross-border industrial tech founder and commercial strategist driving the digitization of the world's most vulnerable critical material supply chains. As Co-Founder and CEO of TracePass, Balazs leads the company's mission to deploy cryptographic material passports across rare earth elements, strategic alloys, and critical commodities, ensuring compliance ahead of mandatory federal enforcement deadlines.
With a career spanning over 15 years in enterprise B2B commercial leadership, Balazs has consistently scaled complex technology and industrial solution sets across global markets. Over the past five years, his exclusive focus on critical mineral supply chains has placed him at the center of Western defense sovereignty and industrial resilience. He has directly led strategic supply programs for Western Defense Primes, Tier-1 automotive manufacturers, and high-tech industrial conglomerates.
Balazs's unique strategic advantage lies at the intersection of deep domain knowledge in ex-China refining chokepoints and a nuanced mastery of international trade dynamics. Recognizing that physical commodity tracing cannot be solved by US-only software teams, Balazs leveraged his global background and industry relationships to build TracePass's multi-directional network. This infrastructure successfully onboards refiners, component manufacturers, and OEMs across Europe, Southeast Asia, and the Americas into a unified, read-only data layer.
Under his leadership, TracePass has rapidly transitioned from product architecture to live industrial deployment, securing active supply chain tracing pilots, an expanding qualified sales pipeline of over 500 enterprise prospects, and strategic validation across Samarium-Cobalt (SmCo) and Neodymium (NdFeB) magnet networks.
Cameron Marsh
Chief Operations Officer, Co-Founder
Cameron Marsh is the COO and Co-Founder of TracePass, where he leverages deep operational finance and critical minerals industry experience to build robust supply chain traceability software for advanced manufacturers. Having served as a consultant in the capacity of Director of Finance for rare earth processing pioneer Phoenix Tailings from 2020 through 2023, Cameron brings firsthand operational understanding of the complex financial, technical, and regulatory tracking challenges inherent in critical material production and refining.
His leadership at TracePass is supported by more than a decade of M&A and operational integration experience directing over $375 million in corporate acquisitions and divestitures alongside nine-plus years guiding early-stage companies through fractional CFO leadership, capital strategy, and back-office optimization as Managing Partner of BottomLine Clarity. Cameron now leads TracePass's operational scale and market execution to deliver audit-ready provenance, compliance, and transparency across the critical material supply chain.
David Horvath
Chief Technology Officer
David Horvath serves as Chief Technology Officer at TracePass, leading the company's core technology roadmap, enterprise architecture, and technical execution. An engineer and technology builder by background, David brings extensive experience de-risking complex technical architectures, scaling distributed systems, and leading engineering organizations from initial design to enterprise deployment.
Prior to TracePass, David founded Lexunit, building it into a premier, technology-heavy engineering company delivering enterprise AI, data-driven platforms, and mission-critical systems for industrial and manufacturing clients. He also led DigitalSurance, architecting a scalable, proprietary InsurTech platform engineered for high throughput, data integrity, and strict enterprise compliance. At TracePass, David oversees the end-to-end technical stack, ensuring system reliability, industrial-grade data security, and seamless integration into complex supply-chain and manufacturing environments.